Why Tax Strategy Certification Pays Off Faster Than You Think
Tax strategy certification pays off faster than most people expect for one unglamorous reason: it does not sell you to the market, it gives you something new to sell. The return does not come from letters on a business card. It comes from the first engagement you can price against outcomes because you now know how to structure and defend one. We are a two-partner firm in Duluth, Minnesota, my partner certified in 2021, and I spent two years telling anyone who would listen that she had wasted four thousand dollars. She Went First. I Told Her Not To. Karen brought up tax strategy certification on a Tuesday in February, which should tell you how much I was listening. I gave her every reason it was a bad idea. She enrolled anyway. Eighteen months later she was producing about forty percent more revenue from a smaller client list than I was, and I was still explaining to people why credentials do not matter in a market this size. The Four Objections I Raised, and What Happened to Eac...